Jon and I made our first visit to the FIVE tent at Farnborough and the Southern Manufacturing exhibition earlier this month.
It was a three day event but we chose the Wednesday, which was just as well as the weather had quietened down a bit by then.
The poor exhibitors, like our clients Axis Precision Engineering Components - see Andrew and Peter below - had a torrid time driving down from Essex and setting up late on Monday evening and the early hours of Tuesday morning thanks to the high winds and torrential rain of Storm Imogen.
]]>Jon and I made our first visit to the FIVE tent at Farnborough and the Southern Manufacturing exhibition earlier this month.
It was a three day event but we chose the Wednesday, which was just as well as the weather had quietened down a bit by then.
The poor exhibitors, like our clients Axis Precision Engineering Components - see Andrew and Peter below - had a torrid time driving down from Essex and setting up late on Monday evening and the early hours of Tuesday morning thanks to the high winds and torrential rain of Storm Imogen.
]]>One of the questions I got asked as I did the rounds of engineers and manufacturers at Southern Manufacturing recently was How can I be anonymous on LinkedIn so here we go!
I suppose the first question to ask is why you would want to be anonymous? Normally, that's so you can snoop on the profiles of your competition without them knowing.
You might also be checking out profiles to help formulate the Buyer Persona for your target customer.
Be aware that, if you do go anonymous on LinkedIn, you will lose your own stats for the Who Has Viewed My Profile section.
Click on your profile picture at the top right of the page in the navigation bar.
You will need to add your password to continue.
From the drop down menu, select 'Manage' against Privacy & Settings.
]]>One of the questions I got asked as I did the rounds of engineers and manufacturers at Southern Manufacturing recently was How can I be anonymous on LinkedIn so here we go!
I suppose the first question to ask is why you would want to be anonymous? Normally, that's so you can snoop on the profiles of your competition without them knowing.
You might also be checking out profiles to help formulate the Buyer Persona for your target customer.
Be aware that, if you do go anonymous on LinkedIn, you will lose your own stats for the Who Has Viewed My Profile section.
Click on your profile picture at the top right of the page in the navigation bar.
You will need to add your password to continue.
From the drop down menu, select 'Manage' against Privacy & Settings.
]]>With mobile users continuing to use social media everywhere and anywhere, including when they shop and dine, there's a new opportunity for businesses to connect with their customers whilst they are in store.
Place Tips is a new feature that allows people, with a Wi-Fi connection, to learn more about the business during their visit. Since the new feature launched, local businesses that have tested Facebook Place Tips have seen a steady increase in page traffic.
]]>With mobile users continuing to use social media everywhere and anywhere, including when they shop and dine, there's a new opportunity for businesses to connect with their customers whilst they are in store.
Place Tips is a new feature that allows people, with a Wi-Fi connection, to learn more about the business during their visit. Since the new feature launched, local businesses that have tested Facebook Place Tips have seen a steady increase in page traffic.
]]>So, for those of you who have found someone on LinkedIn that you feel would be an ideal customer for your business and want to start building a relationship with a view to one day making a sale, here's what you need to do.
Go to their profile on LinkedIn and try to connect.
So, for those of you who have found someone on LinkedIn that you feel would be an ideal customer for your business and want to start building a relationship with a view to one day making a sale, here's what you need to do.
Go to their profile on LinkedIn and try to connect.
I'm working with an entrepreneur who grows his business by acquiring other complementary businesses - it was a method of business growth that was highlighted to me by Nitin Patel, the CEO of Redring Xpelair at the Engineering - What Next event in Chelmsford last year.
My client has been a very busy boy over the past couple of years but it's only now that we start to realise there should have been a better strategy relating to the physical and digital assets of these acquired companies.
Acquisition 1: My current client purchased Business A Based in Town A for whom I was the web developer. The domain and Google Map listing were well established for Town A and they could also rank for a few other local towns because they had such authority with Google.
Acquisition 2: He then purchased Business B Based in Town B. He closed their office and did a 301 redirect from that business's website through to the website of Business A so that the customers of Business B knew what was happening but losing the potential to rank in Town B because there was no longer a physical address or map listing.
]]>I'm working with an entrepreneur who grows his business by acquiring other complementary businesses - it was a method of business growth that was highlighted to me by Nitin Patel, the CEO of Redring Xpelair at the Engineering - What Next event in Chelmsford last year.
My client has been a very busy boy over the past couple of years but it's only now that we start to realise there should have been a better strategy relating to the physical and digital assets of these acquired companies.
Acquisition 1: My current client purchased Business A Based in Town A for whom I was the web developer. The domain and Google Map listing were well established for Town A and they could also rank for a few other local towns because they had such authority with Google.
Acquisition 2: He then purchased Business B Based in Town B. He closed their office and did a 301 redirect from that business's website through to the website of Business A so that the customers of Business B knew what was happening but losing the potential to rank in Town B because there was no longer a physical address or map listing.
]]>If you already have a LinkedIn account and business page then use LinkedIn to develop your buyer persona. Seriously, it's a great way to take advantage of a lot of free information.
]]>If you already have a LinkedIn account and business page then use LinkedIn to develop your buyer persona. Seriously, it's a great way to take advantage of a lot of free information.
]]>It's fair to say that most UK Manufacturers have failed to embrace digital marketing. Many have out of date websites or no website at all. Clearly, these companies are missing an opportunity to eek out a competitive advantage over the many other manufacturing Luddites stuck in the 20th century!
There's an opportunity to be digital marketing leaders and to stand out from the crowd.
The trouble is, even those companies who have a modern website are struggling to use their website effectively. All too often UK manufacturers follow the competition rather than strive to be leaders of the pack. Again there's an advantage to be had, a competitive differentiation advantage. This blog post gives you simple to use tips that will make YOU stand out from the competition.
It's fair to say that most UK Manufacturers have failed to embrace digital marketing. Many have out of date websites or no website at all. Clearly, these companies are missing an opportunity to eek out a competitive advantage over the many other manufacturing Luddites stuck in the 20th century!
There's an opportunity to be digital marketing leaders and to stand out from the crowd.
The trouble is, even those companies who have a modern website are struggling to use their website effectively. All too often UK manufacturers follow the competition rather than strive to be leaders of the pack. Again there's an advantage to be had, a competitive differentiation advantage. This blog post gives you simple to use tips that will make YOU stand out from the competition.
Google Adwords or Pay Per Click (PPC) is just another strategy in your Inbound Marketing arsenal. Used wisely, it can dramatically increase the stream of targeted prospects visiting your website.
However, if your website is not set up correctly, all it does is amplify a broken sales funnel.
After having spent many months getting a fantastic conversion rate of more than 5:1 on the PPC campaign for one of our clients, he invested in a new website.
The design company charged with managing the website upgrade answered all our questions about the URL redirects, landing pages and Google Adwords and Analytics positively; neither we nor the client had any clue of the fiasco that was to follow.
I list the main mistakes we discovered here so that any other business owner who is considering upgrading their website can really grill the website design company as to whether they know what they are doing/fully understand the implications of any design decisions.
]]>Google Adwords or Pay Per Click (PPC) is just another strategy in your Inbound Marketing arsenal. Used wisely, it can dramatically increase the stream of targeted prospects visiting your website.
However, if your website is not set up correctly, all it does is amplify a broken sales funnel.
After having spent many months getting a fantastic conversion rate of more than 5:1 on the PPC campaign for one of our clients, he invested in a new website.
The design company charged with managing the website upgrade answered all our questions about the URL redirects, landing pages and Google Adwords and Analytics positively; neither we nor the client had any clue of the fiasco that was to follow.
I list the main mistakes we discovered here so that any other business owner who is considering upgrading their website can really grill the website design company as to whether they know what they are doing/fully understand the implications of any design decisions.
]]>Social media for manufacturers is an underused asset.
For example, as a manufacturer, some of your priorities may currently include:
...and more.
You guessed it, I’m about to advocate social media as part of a wider strategy to help tackle each of these problems.
]]>Social media for manufacturers is an underused asset.
For example, as a manufacturer, some of your priorities may currently include:
...and more.
You guessed it, I’m about to advocate social media as part of a wider strategy to help tackle each of these problems.
]]>To start, let's define a Static Brochure Website.
These websites contain nothing more than a list of products or services provided by the manufacturer. There may be contact information and an 'About Us' section, but apart from that there's no real substance to the website.
Unfortunately, most manufacturing websites fall into this category.
You may be wondering what the problem is with your website listing your services, people go there to see what you do don't they?
Err, no.
]]>To start, let's define a Static Brochure Website.
These websites contain nothing more than a list of products or services provided by the manufacturer. There may be contact information and an 'About Us' section, but apart from that there's no real substance to the website.
Unfortunately, most manufacturing websites fall into this category.
You may be wondering what the problem is with your website listing your services, people go there to see what you do don't they?
Err, no.
]]>I was giving a training session to some lovely people from the insurance world today and they asked me how to change the background image on your LinkedIn profile? According to LinkedIn, the image size you need is between 1000 X 425 and 4000 X 4000 and no larger than 4MB. Files can be jpg,… Continue reading →
The post Adding or Changing The Background Image On A LinkedIn Profile appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>I was giving a training session to some lovely people from the insurance world today and they asked me how to change the background image on your LinkedIn profile? According to LinkedIn, the image size you need is between 1000 X 425 and 4000 X 4000 and no larger than 4MB. Files can be jpg,… Continue reading →
The post Adding or Changing The Background Image On A LinkedIn Profile appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Another recent change to Facebook affects the Other Inbox which has now become a spam filter called Filtered Messages. Most people are familiar with how to see that they have new private messages by clicking on the envelope in the blue navigation bar when it has a little red number next to it. But many… Continue reading →
The post Facebook Other Inbox Becomes A Filter For Spam – Updated For 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Another recent change to Facebook affects the Other Inbox which has now become a spam filter called Filtered Messages. Most people are familiar with how to see that they have new private messages by clicking on the envelope in the blue navigation bar when it has a little red number next to it. But many… Continue reading →
The post Facebook Other Inbox Becomes A Filter For Spam – Updated For 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>First of all you need to know that the Facebook Pages Feed has now moved to a position in the left hand sidebar of your personal profile's Home page. This shows all the business pages that you have liked as yourself. If you feel as if you want to like, comment or share, you have… Continue reading →
The post Post Attribution and Facebook Pages Feed: Like/Comment/Share as Yourself Or Your Page appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>First of all you need to know that the Facebook Pages Feed has now moved to a position in the left hand sidebar of your personal profile's Home page. This shows all the business pages that you have liked as yourself. If you feel as if you want to like, comment or share, you have… Continue reading →
The post Post Attribution and Facebook Pages Feed: Like/Comment/Share as Yourself Or Your Page appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Wow, it's two years since I last wrote about domain renewal scams! But there are still fraudsters jumping on the bandwagon in 2016 as evidenced by this email in my inbox today entitled lollipoplocal.info expiration. If you have a website, then you will also have a domain name - it's the www.NameOfBusiness.co.uk bit. These are… Continue reading →
The post Domain Renewal Scam – Updated for 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Wow, it's two years since I last wrote about domain renewal scams! But there are still fraudsters jumping on the bandwagon in 2016 as evidenced by this email in my inbox today entitled lollipoplocal.info expiration. If you have a website, then you will also have a domain name - it's the www.NameOfBusiness.co.uk bit. These are… Continue reading →
The post Domain Renewal Scam – Updated for 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Will they know if I disconnect or remove a connection on LinkedIn? When I first began on LinkedIn, I accepted some invitations from people that I did not know, who came from outside the UK. Jo Curtis, Women In Business Networking Events in Essex Another question from one of our social media courses. Yes, you… Continue reading →
The post Will They Know If I Disconnect Or Remove A Connection On LinkedIn? appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>Will they know if I disconnect or remove a connection on LinkedIn? When I first began on LinkedIn, I accepted some invitations from people that I did not know, who came from outside the UK. Jo Curtis, Women In Business Networking Events in Essex Another question from one of our social media courses. Yes, you… Continue reading →
The post Will They Know If I Disconnect Or Remove A Connection On LinkedIn? appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something unpleasant onto your wall? You want someone else to be able to remove it pronto. What if Facebook decides to close your account for some… Continue reading →
The post How Do I Make Someone An Admin Of My Facebook Business Page – Updated For January 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>It's always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something unpleasant onto your wall? You want someone else to be able to remove it pronto. What if Facebook decides to close your account for some… Continue reading →
The post How Do I Make Someone An Admin Of My Facebook Business Page – Updated For January 2016 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>In December 2015, LinkedIn finally updated the functionality of their app so that you can edit your LinkedIn profile on an iPad. Make sure you upgrade to the latest version today. Read more about how it has improved here Or find out more about: the best ways of using LinkedIn for business how to disconnect… Continue reading →
The post How Can I Edit My LinkedIn Profile On My iPad – updated for December 2015 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>In December 2015, LinkedIn finally updated the functionality of their app so that you can edit your LinkedIn profile on an iPad. Make sure you upgrade to the latest version today. Read more about how it has improved here Or find out more about: the best ways of using LinkedIn for business how to disconnect… Continue reading →
The post How Can I Edit My LinkedIn Profile On My iPad – updated for December 2015 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>You need to add a Manager to your Google Plus Page if you want someone to help you to manage your map listing. Changes to Google Plus Local Pages - November 2015 However, at the end of November 2015, Google made another change and started downgrading the social side of Google+ for Local business pages… Continue reading →
The post How To Add A Manager To My Google Plus Page – Updated December 2015 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>You need to add a Manager to your Google Plus Page if you want someone to help you to manage your map listing. Changes to Google Plus Local Pages - November 2015 However, at the end of November 2015, Google made another change and started downgrading the social side of Google+ for Local business pages… Continue reading →
The post How To Add A Manager To My Google Plus Page – Updated December 2015 appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>An attendee of one of our Southend social media training consultations asked how she could add her domain-based email address and then create her LinkedIn Company page. Well, it's simple really. Add an email to LinkedIn First you need to hover over the little picture of you at the top right of the navigation bar.… Continue reading →
The post Add An Email To LinkedIn and Make It Primary appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>An attendee of one of our Southend social media training consultations asked how she could add her domain-based email address and then create her LinkedIn Company page. Well, it's simple really. Add an email to LinkedIn First you need to hover over the little picture of you at the top right of the navigation bar.… Continue reading →
The post Add An Email To LinkedIn and Make It Primary appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>By default, your connections are set to show to your 1st level connections. This is another reason for choosing who to accept as a connection wisely. However, if you don't want your connections to show to anyone except you, you can change this. How Do I Hide My Connections On LinkedIn? Go into your Account… Continue reading →
The post Should I Hide My Connections On LinkedIn? I’m Worried About My Competitors Stealing My Clients appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
]]>By default, your connections are set to show to your 1st level connections. This is another reason for choosing who to accept as a connection wisely. However, if you don't want your connections to show to anyone except you, you can change this. How Do I Hide My Connections On LinkedIn? Go into your Account… Continue reading →
The post Should I Hide My Connections On LinkedIn? I’m Worried About My Competitors Stealing My Clients appeared first on Lollipop Local: SEO Services | Social Media Optimisation.
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