Part of my daily routine is to do some personal development, that includes either or a combination of things such as reading, podcasts, audio books, online courses and more just to name a few. This morning during my online studies this quote was dropped and hit me like an atomic bomb. To be a successful entrepreneur, you have to work knowing, that someone else is out there working 24 hours a day with one goal, to take your business away. – Mark Cuban.
It really does truly come down to this. As a business owner, you need to be constantly trying to better yourself and your business, tightening up your processes and make sure that your customer service is the best in the industry period. You have to be willing to do what it takes. In today’s day and age, we have some of the smartest shoppers who have access to worldwide information at the tip of their fingers accessible from just about anywhere. If you’re not doing what it takes, I promise you someone else out there is and that can be a very costly proposition for you later down the road. Have some pride, lose some of that greed and take little steps every day towards improving, you will feel better about it and profit more in the long run.
Do you have a marketing, sales, business or web question? We would love to hear from you, and answer your questions. Who knows we may even write about it!
Thanks for reading. Remember, everyone needs a “Go To Guy!”
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I recently made the switch to a MacBook Pro as my primary working tool after playing around on it for a few months loving the experience. It made wonder why things were running so much smoother. For argument sake, Apple has the advantage of being much better optimized as they have a limited amount of hardware available. I don’t personally have a clear winner, as I use both. At the time of writing in my personal office I use both a MacBook Pro and a laptop running Windows 10. What discouraged me from Windows after running the MacBook for a while was how much less responsive it was, and it felt overall slower. I am pleased to say that one upgrade has narrowed the gap between the two in my case.
Interesting Tech Tip: Upgrading to an SSD (Solid-State Drive) drive on my Toshiba laptop (Samsung ssd 850 pro) has really diminished the gap in speed between my MacBook Pro and it. If you have a slower machine that is not ancient, give it a second life with a SSD hard drive. The upgrade is cheaper than purchasing a new machine. Other benefits besides massive speed increase, includes more reliability, safer transportation, and better battery life.
As always if you have any comments or questions we would love to hear from you!
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I have had this on my desk for over a year now. I try and read this at least 1 to 2 times a day! Credit goes out to Grant Cardone, who has been providing me with some great coaching tidbits and the occasional kick in the b***! Make everyday a series of small success’s, and you will achieve great things in time!
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Today I read an article today from Jeffrey Gitomer which reminded of a quote I read a long while ago from one of Jeff’s books. This article was from his weekly Sales Caffeine email and highly recommend it. Jeffrey Gitomer has a certain spark to his personality that I just love when reading his materials. In fact I believe this quote is one of his famous sayings.
I often get asked about closing techniques or how to be a better seller, and frankly I share the same thought process as Jeffrey, stop trying to sell or to be a better “salesman”. You are far better to learn understand why people buy! Why people buy your products or services! Why do you buy products? Why would you buy your product or service? Think about it! Think about the last thing you bought that you went out of your way to get it, you just couldn’t wait to buy it! In fact nothing could have stopped from getting it!
As a business owner, I truly believe a great strategy in increasing your overall sales is to ask questions. Having the right questions can be more powerful for you then having the right answers. When you see an old customer, have you ever thought about asking them why they bought your product or service? I bet you would be surprised at the reasons you would discover. I also bet the stories you would get from your customers would make great stories to share with your future prospects.
Just thought I would share this little tidbit with you today.
Do you have a marketing, sales, business or web question? We would love to hear from you, and answer your questions. Who knows we may even write about it!
Thanks for reading. Remember, everyone needs a “Go To Guy!”
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Have you ever heard of Ted Talks… or Simon Sinek, author of the book “Start with Why”?? If not, I really encourage anyone to watch the video below. I enjoy watching many of the different available Ted Talks presentation. However this one particular video really resonated with me and got me thinking about how I communicate or share my ideas with others. I believe every business owner, sales person or just anyone in general should allow themselves 20 minutes to go watch, listen and absorb what Simon talks about in this presentation. Too often are we heavily focussed on the wrong thing, this could simply be the reason why you aren’t getting the results you are after.
If we look at this quote from Simon Sinek – “People don’t buy what you do, they buy why you do it” in my opinion, it really speaks to connecting with people at a much deeper level than simple impulse buying. If you can get someone to believe in your vision, believe in your cause, I believe you will have gained a life long customer.
Why do you do what you do? Why did you go in business in the first place? Why should anyone care? What gets you up in the morning and motivates you to open your doors every day to customers? Taking time to reflect on this and reorganise your priorities could potentially pay off in dividends. Connecting to the deeper reason you’re in business helps renew your sense of purpose.
When in discovery phase with my clients, I make it a point to spend time of this very crucial element as I believe it is a very important piece of the story and journey of your business, there can be some fantastic gems that can serve as a great purpose in your marketing and branding strategy upon discovering or rediscovering your why. At a minimum I know you feel more inspired.
Do you have a marketing, sales, business or web question? We would love to hear from you, and answer your questions. Who knows we may even write about it!
Thanks for reading. Remember, everyone needs a “Go To Guy!”
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If you’ve never read any of Seth Godin’s material, you need too! I love his take on Marketing. This guy says it like it is, and honestly it’s great and I like it. This particular quote from Seth literally changed the way I sold things from that point on. “Don’t find customers for your products, find products for your customers”. – Seth Godin. I went from pitching features and benefits to fact finding and solving problems for customers. I quickly realized after changing my ways that solving problems for customer vs assuming their needs exponentially increased consumer satisfaction. Yes there was a time I where I was not as bright as I am today.
I truly believe you are doing a dis-service to your customers if you are not discovering their needs prior to proposing a product or solution. From cold calling, emails or face to face sales, do yourself a favor spend some time and think about fact finding questions related to your product that you can ask your customers in order to better serve them. You will not only benefit from an increase in sales and customer satisfaction, but you will also learn how to improve your products and or services based on the feedback you will receive.
Do you currently have a sales process? Can it be improved? Stay tuned as I will soon be adding a sales tips section to the “Your Go To Guy Resources”. Ask me about my consulting services and see how we could help revamp your sales process.
Have a marketing, sales, business or web question? We would love to hear from you, and answer your questions. Who knows we may even write about it!
Thanks for reading. Remember, everyone needs a “Go To Guy!”
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